MQL Vs SQL

Posted on 4:02 am, December 15, 2022 by R P Jagdeeswari

1. Identify leads to channelize efforts 2. Lead qualification 3. MQL 4. SQL 5. Learn MQL & SQL difference through example 6. Why is knowing the difference important? 7. Lead Score 8. Transitioning a Lead from MQL to SQL 9. Summary Identify leads to channelize efforts In the modern world, it is obvious to witness…

Read more »


Robust Field Service Management Using Help Desk Software

Posted on 5:31 am, December 12, 2022 by R P Jagdeeswari

Does your business require you to conduct transactions, use equipment, and provide services out in the field? If the answer is yes, one of the smartest investments you could make is in a Field Service Management system (FSM). At scale, FSM will help to be organized and is essential for effective and efficient management of…

Read more »


How automation helps nurture and manage leads

Posted on 9:29 pm, December 7, 2022 by Sandra

The magic of Automation 1. Manage leads from forms and registrations 2. Use surveys to nurture leads and customers 3. Nurture mailing list subscribers 4. Follow up with event attendees 5. Automate email responses 6. Scale lead nurturing and lead management with Apptivo CRM “The first rule of any technology used in a business is…

Read more »


Marketing Automation using CRM – Best practices

Posted on 6:43 am, November 30, 2022 by Sandra

It is the marketing department’s responsibility to generate leads, qualify them, nurture them, and convert them into a paying customer. It is critical to engage the customer in a manner that is most relevant to them right from the initial contact and extending even beyond the first purchase. Engagement could be in the form of…

Read more »


A complete guide to creating a sales plan for your business

Posted on 6:39 am, October 7, 2022 by Sandra

Introduction “If you fail to plan, then you are planning to fail,” said Benjamin Franklin – arguably the leading intellectual of his time. Plans and strategies are vital for the growth and success of any business. Many sales techniques we use are not sales strategies neither can they be construed to be a plan. A…

Read more »


What is Consultative selling and How to benefit from it?

Posted on 9:14 pm, October 5, 2022 by Sandra

Introduction It is worth noting that buyers want to be understood. As per reports, 84% of buyers are likely to make a purchase from the salespersons who understand their needs & preferences. At the same time, 57% of buyers state that salespersons lack knowledge regarding business. Buyers relate better with salespersons who can identify business…

Read more »


WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Posted on 7:16 am, October 3, 2022 by Sandra

Introduction Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. A customer is one…

Read more »


10 Characteristics of productive sales calls

Posted on 6:57 am, September 15, 2022 by Sandra

Time is valuable for everyone! Sales calls need to be efficient, effective, and productive for both the seller and the buyer. The seller has the obligation to provide value and must convey it at every opportunity, whereas the buyer invariably undermines the same. Failure to convince the buyer of value will result in the sales…

Read more »


A Summary of Challenger Sales Model and Its Impact

Posted on 8:00 pm, August 24, 2022 by Sandra

Table of Contents 1. Introduction 2.What is a challenger sales model? 3. What are the pros and cons of challenger sales model? 4. Steps to adopt challenger sales model 5. How to apply the challenger sales methodology into your business? 6. Final Thoughts Introduction There are many sales philosophies that teach us that building relationships…

Read more »


× Thank you for joining the Apptivo Community!
You will now receive monthly updates on the latest developments in Apptivo.
× Already Exists!

The entered email address already exists.

Sign up for Apptivo Newsletter